Background

With over a decade of experience in CRM automation, integrations, and sales operations, I specialize in helping businesses streamline their workflows and maximize efficiency. My expertise spans across HubSpot, Zapier, Make (Integromat), and various API-driven automation tools, allowing me to build scalable systems that reduce manual work and improve operational clarity.

Previously, I’ve worked in sales engineering, product management, and marketing automation, giving me a well-rounded perspective on how businesses can leverage technology to drive growth. Whether it's setting up a CRM, integrating business apps, or automating key processes, I provide practical, results-driven solutions tailored to your unique needs.

Let’s optimize your systems and take your business to the next level.

Speaker | HubSpot Inbound 2023

I presented on "How to Turn HubSpot Into the Ultimate Sales Engagement Platform." I advocated for a shift in lead categorization from Inbound/Outbound to Warm/Cold, emphasizing actionable strategies over nuanced distinctions.

I outlined the journey of leads in the "CarouSELL," where leads transition between Warm and Cold statuses, with the objective of converting or disqualifying them.

I detailed HubSpot workflow setups for quick engagement with warm leads, continuous follow-up with cold leads, and the transition process between them.